Click here http://valleyblueprint.org/san-joaquin-valley-higher-density-residential-housing-market-study.html for the project home page, which includes downloadable versions of the report and model.
In the discussion of smart growth and higher densities the question often arises, “But will it sell?” This is a reasonable concern for developers, lenders and local governments. Developers are in a business that relies on creating a desirable and sellable product. Lenders only finance projects they believe will be successful. Local governments want these products to contribute to quality, livable neighborhoods. The idea of increasing residential densities is often rejected by elected officials, agency staffs, developers, lenders, and the general public. This rejection is often based upon myths associated with high density development or the lack of information. The objective of this request for proposals is to develop information and modeling which will provide those involved in the land use planning and project approval process with better access to factual information to inform their decisions. The principle objective of the study is to determine the market demand for higher density residential housing types such as small lot attached and detached single family residential, town homes, medium and high rise residential or mixed use developments, TODs, infill, multi- family residential, etc. The Council of Fresno County Governments (Fresno COG), on behalf of the eight valley Regional Planning Agencies (RPAs), contracted with the Concord Group, as the selected consultant, to determine the need and market demand for higher density residential housing types.